From 2015 to 2018, I owned and ran my own marketing and IT agency. During this time my achievements include:
- Employed 40 staff based remotely across the world
- Was a finalist in the Federation of Small Business awards 2018
- Writing and implementing an IT transformation strategy for a medium sized business and two small businesses.
- Replacing old telephone systems with new cloud based VOIP systems.
- Arrangement and coordination of connectivity of services to three new business premises
- Set up of three new business premises including cabling, networking, server set-up, telephony, IT hardware (PCs, printers, etc) and software.
- Introduced 8 businesses to the benefits of remote working and cloud based document collaboration and management tools.
- Introduced a new CRM system to one company to help them manage their sales pipeline more effectively.
- Helped one company to appoint a new outsourced IT company to take my strategy forward. I wrote the tender documents, monitored and filtered the responses and sat in on the selection committee.
- Increasing turnover by of one company by £9 million in just 6 months
- Taking a company from launch to £80,000 turnover in just 1 month
- Writing and implementing both long and short term marketing strategies
- Launching a new side of one of my client’s businesses, which included:
- Building a new website for the business
- Planning, publicising and running a launch party for over 3000 local people
- Creating promotional material for the new company including flyers, newspaper advertising campaign, mass mailout letters, design of promotional items, VIP event invites, email campaigns, client newsletters and setting up and running of new social media channels which now have over 100,000 followers across them.
- Running the social media channels for the main brand. Followers increased by over 90,000 in 12 months.
- I managed a social media paid advertising spend of £20,000 per month, which generated over £1.6million pound in monthly revenue.
- I won an award at the Essex Digital awards for use of social media.
- Planning, marketing and running a free Winter Wonderland event for the local community, attracting over 5000 people across two days and generating in excess of £1 million in revenue.
- I introduced several companies to PPC and email newsletter marketing.
- I assisted in the opening of a new showroom for one customer in Surrey at the end of April 2015. I organised the renovation of this site and all building and signage works, along with the new branding. I also helped recruit all staff for this location and sorted out the IT and networking requirements. I produced a market analysis and competitor analysis before they moved into the site to ensure it was the right move commercially for the business. I wrote a launch marketing strategy and I was responsible for the launch marketing campaign and all materials needed for this.
- I have helped one legal services company increase from one branch and just 20 staff to having 5 branches and over 100 staff across the UK in just 7 months.
- I have used paid Facebook advertising to increase the number of seminar attendees by an average of 30%, which has directly resulted in a 20% uplift in turnover.
- I have liaised with national TV production companies for two of my clients and I have had two documentaries on Channel Four.
- I entered a large number of awards on behalf of my clients and enabled them to be awarded Top 50 growing businesses in Essex, London Stock Exchange Top 1000 most inspiring companies to work for and one Director was shortlisted for the EY Entrepreneur of the year award.
- I write all press releases and editorial and my work is featured in both local and national press on a weekly basis.
- I am often out networking to build the relationship of my clients with other local businesses in the area.
- I investigate potential sponsorship opportunities to build my client’s brands and encourage new customers.
- Launched an e-learning portal for one client and built a social media following of 4000 in a very niche market in just 3 weeks.