Professional Qualifications
- Certified Scrum Master – December 2021
- CMI Level 7 Strategic Management and Leadership – March 2019
- Diploma in HR obtained 2018
- CIM Professional Diploma in Marketing obtained September 2014
- Diploma in Social Media Marketing obtained December 2012
- Prince 2 Practitioner in Project Management obtained 2009
Awards
- Federation of Small Business Awards Finalist 2018
- Best Use Of Social Media For Business – Essex Digital Awards 2016
Papers
- A Novel Small Deep Learning Algorithm to Detect Tomato Plant Disease – 2024
- SSTLNetwork: A Self-Supervised Spectral Reconstruction Network for 1D Spectral Data Using a Hybrid Attention Mechanism – 2026
Education
- PhD in AI: Part time (weekends only) – Due to be obtained June 2028
- Masters Degree: MSc in Artificial Intelligence and Data Science – Distinction obtained December
- 2024
- Degree: 2:1 BSc in Computer Science – obtained July 2006 from the University of East Anglia
- A-Levels: Obtained July 2003 from Colchester County High School for Girls – Biology (A), Physics (B), Maths (C) and General Studies (B)
- AS-Levels: Obtained July 2002 from Colchester County High School for Girls – Chemistry (A)
- GCSEs: Obtained July 2001 from Colchester County High School for Girls – Biology (A), Chemistry (A*), Physics (A), Maths (A), English (A), English Literature (B), Geography (A), Business Studies (A), French (A), German (A) and Design and Technology (A)
Key Skills
Software Development Experience:
I have experience in the following programming languages:
- Javascript
- React
- Python and Django
- React Native
- SQL
- C#
- HTML and CSS
- I have experience developing API’s from scratch and integrating with a wide range of API’s (SOAP and REST). I have experience working with both SQL and No SQL databases. I built a VR meeting room using Unity and C# for my previous company in my spare time. This enabled us to feel connected even when working remotely during the pandemic.
Management and Marketing Experience:
Management Experience
I have had the opportunity to work in a wide range of senior roles throughout my career and have a successful track record of coming up with new commercial ideas, innovative product developments, marketing strategies and campaigns to dramatically increase awareness and profitability. I am used to being a marketing pioneer and love helping organisations reach their full potential through the use of modern marketing tools. I have built marketing journeys for some of the biggest companies in the UK, Australia and New Zealand including; Dyson, Argos, Lego, Crew Clothing and Starbucks. I have extensive management experience and I have worked in board level positions for the last ten years. I have previously held a role with Chief Executive responsibilities in both my own company and at Bauer Media.
Computer Marketing Skills:
My degree means that I can build fully functional websites and e-commerce sites from scratch in a variety of web platforms and CRM systems. I can confidently use all windows office products, Photoshop and Indesign and I am able to pick up any new software quickly. I use Google Analytics, Adsense and Adwords on a daily basis to run web and PPC campaigns and monitor digital activity. I have extensive search engine optimisation and website usability experience.
Marketing Automation and Reporting Tools
I have built marketing automation systems using the following tools: Shopify, Integromat, Zapier, Mailchimp, Selligent, Mailgun, Salesforce, Magneto, Hubspot, Google Dashboard, Power BI, Microsoft Dynamics, Nexudus, UIPath, WordPress, Joomla, Firebase, MongoDB, Cornerstone, Facebook, Messenger, Whatsapp, Workplace, and Microsoft Teams. If it has an API, I can connect to it. I can also create my own databases, dashboards and reporting tools from scratch in Javascript, JSON, Python, PHP and SQL.
AI Automation
My MSc and my PhD in AI means that I am able to not only implement ready made AI tools, but I can actively create custom AI models and algorithms to assist the businesses I work with. I have worked with too many AI tools to list but they cover every area of the business from marketing, to reporting, to HR to processes and right through to customer support. If you can’t find the tool you need, I am well versed in the latest large language models (LLMs) and computer vision models to enable me to scope out and build the tool you need.