Current Employment

Employer: Plotbox

Employed from: 01-07-2025

Key Achievements:

• I created over 500 training videos using AI tools. 
• I put together an online learning system for our clients which reduced the amount of face-to-face training by 50%
• The LMS tool the organisation has in place is extremely limited.  There is no reporting built in and getting any form of content data out of the system is difficult.  I built a reporting dashboard that hooks into the LMS API using Firebase Studio (AI) and my own coding skills.
• In order to keep track of all our teams assets and training materials, I built my own wider content management system for internal use using Firebase Studio (AI)
• I led on customer implementation projects, including process alignment, configuration, training and testing.  As part of this, I automated much of the testing process using AI assessment tools. 
• I built out an internal certification programme for new staff members
• I ran training sessions, workshops, drop in clinics and webinars for clients and staff

Employer: My Own Online Education Company

Established: 06-06-2017

Key Achievements:

• I built up my own small niche education company in my spare time.  It is completely automated using Google Ads, Teachable, Accredible, Google Forms, Zapier and AI based tools.  This is a completely hands off business that requires no more than an hour of my time a week.  It currently generates a full time salary for me.  However, I am not someone who can sit around doing nothing and prefer to use my skills in job roles that interest me.  It also means I am able to spend more money on my own personal development and items for my young daughter.

Previous Employment

Employer: Biostress Labs

Job Title: CTO

Employed from: 01-05-2022 – 30-09-2024

Key Achievements: 

• I was the first full time employee at the company. With the help of a professor at Bath University, I produced the first version of an AI stress and resilience algorithm to determine a user’s stress levels from a series of biometric data points.
• I built a mobile phone app in React Native that allows users to view their biometric data and carry out stress monitoring surveys
•  I built a python based back end that processed the data from the biometric sensors and pushed the results out to a front end dashboard.
• I built a React front end to display the user’s results in a web portal.
• I built all API connections between the front end and back end.
• I set up the AWS infrastructure needed to host all the software applications I had built.
• The two owners of the company have decided to exit the business in August, which gave me the time needed to complete my MSc in Data Science.  

Employer: The Bot Platform

Job Title: Solutions Architect

Employed from: 05-04-2019 to 01-05-2022

Key Achievements: 

• Writing and producing a complete developers blog portal, the content can be seen at https://dev.thebotplatform.com/ I write all content and produce all video tutorials for this site. 
• Building a complete online booking and payment system for our large client in the Netherlands.  This hooked up Workplace, Nexudus, Google Data Studio, Google Drive and Integromat. 
• The 2019 Argos UK Christmas gift bot, which helped customers find the perfect Christmas gift for their children.  I linked the bot into the Argos API and CMS to trigger a series of follow up emails and Facebook messages. 
• The hair product decision bot for Dyson Australia and New Zealand.  This product allowed users to answer questions about their hair, which queried a database and then presented the user with the most suitable Dyson Hair product.  I built the chatbot, the database and the connection from the chatbot to Selligent, their email marketing platform.  From there, I built the email campaigns and put in place the logic and follow up marketing automation.
• A national American car dealership’s ‘buy a car’ bot. This bot helped users pick out the right car, using a series of questions.  It then pulled a list of suitable cars from their Salesforce instance.  It presented the cars to the user in a Facebook Messenger chat and allowed the user to select a car they would be interested in viewing. They were then added to a Salesforce sales pipeline and added to multiple marketing automation flows that included email, SMS text messaging and Facebook messaging. 
• Building a RuPaul drag race Facebook bot, which allowed users to live out their drag queen fantasy through a choose your own adventure story. It linked into Salesforce and Whatsapp for weekly upcoming show reminders. 
• Being the security manager and leading the audit team for our ISO27001 Certification

Employer: Colchester Borough Council

Job Title: Digital Development Manager

Employed from: 12-07-2018 to 05-04-2019 – Maternity Cover

Key Achievements: 

• Launch of the new Colchester Borough Council website – built to government digital standards
• Manage the website team, the Salesforce development team and the Microsoft Dynamics team. 
• Putting together a new digital development strategy for the council. This strategy sets out the new software tools we will build and develop in house to meet efficiency savings while improving the services we provide to our residents
• Putting together a digital marketing strategy for the separate council owned companies (Colchester Events Company, Amphora and Leisure World)
• Working with Tendring District Council to provide their new digital access portals
• The build and introduction of 33 new dynamics online processes, helping both internal and external customers to self serve. 
• The entire build of a new committee management system to replace the paid for platform. 
• The build of a new online bookings system for Leisure World activities, replacing the old outdated system with a new one, saving £13,000 annually and reducing the staffing requirements by 1 FTE
• Chair the digital transformation group, a monthly discussion forum with Senior Management of the council

Employer: Freelance Marketing Consultant

Employed from: 15-09-2015 to 10-06-2018

Key Achievements: 

• Managed 40 freelance staff based remotely across the world
• Was a finalist in the Federation of Small Business awards 2018
• Increasing turnover by of one company by £9 million in just 6 months
• Taking a company from launch to £80,000 turnover in just 1 month
• Moving over 40 companies to the first page of the search engine results for an average of 20 of their target keywords using advanced SEO techniques
• Running the social media channels for one of my clients main brand.  Followers increased by over 90,000 in 12 months. The business had over 280,000 Facebook followers before it was sold to another company. 
• I managed a social media paid advertising spend of £20,000 per month for one of my car dealer clients, which generated over £1.6million pound in monthly revenue. 
• I won an award at the Essex Digital awards for use of social media. 
• I introduced several companies to PPC and email newsletter marketing.
• I have helped one legal services company increase from one branch and just 20 staff to having 5 branches and over 100 staff across the UK in just 7 months. 
• I have used paid Facebook advertising to increase the number of seminar attendees by an average of 30%, which has directly resulted in a 20% uplift in turnover. 
• I have liaised with national TV production companies for two of my clients and I have had two documentaries on Channel Four.
• I entered a large number of awards on behalf of my clients and enabled them to be awarded Top 50 growing businesses in Essex, London Stock Exchange Top 1000 most inspiring companies to work for and one Director was shortlisted for the EY Entrepreneur of the year award.
• Launched an e-learning portal for one client and built a social media following of 4000 in a very niche market in just 3 weeks.  

Employer: WhatPrice Ltd / Whatgas Ltd 

Job title: Freelance Website Content Manager (Part time role in addition to day job)

Employed from: 19-11-2009 to 21-02-2016

Key Achievements:

• Responsible for the launch of the website and app, including all international marketing campaigns.  The website and app now has over 7 million users in 30 countries.
• Wrote the first ever Content Marketing Strategy.
• Responsible for the writing staff, who were all remote workers spread across 12 countries.

Employer: Bird Luckin Chartered Accountants (Now Rickard Luckin Accountants)

Job title: Head of Marketing (Board level) 

Employed from: 03-03-2014 to 14-09-2015

Key Achievements: 

• Wrote the firm’s first ever Marketing Strategy.
• Introduced the firm to digital marketing, which is now responsible for bringing in 22% of the firm’s income.
• Single handedly designed and built the firm’s new website.
• All marketing and PR services brought back in-house saving over £55,000 annually.
• Generated an increase in annual turnover of 10% in 2014, which rose to 20% in 2015. This could have been more but staff utilisation went from 70% to over 100% and we had to run an aggressive recruitment campaign.
• I was a judge for the Essex Business Awards.
• Planned, promoted and ran over 50 events ranging from small seminars (30 people) to our large budget events which attracted over 1000 people. 
• Having seen our new ways of marketing the firm, clients started requesting help.  I took this opportunity to launch a new marketing consultancy service for clients. This is the first time a non-accountant generated income for the firm in 145 years. This business came with me when I decided to leave the firm to set up my own agency.
• Introducing a new CRM system and marketing automation to help manage the sales pipeline more effectively.
• Culture change programme to ensure that staff understand ‘new marketing’ and why we changed our ways of working.

Employer: Arcus Global Ltd (Local Government Technology start-up)

Job title: Marketing Director

Employed from: August 2013 to March 2014 (left as relocating to Essex)

Key Achievements: 

• I was headhunted from South Cambridgeshire District Council as a result of my digital transformation work. My unique understanding of IT architecture and my marketing skills meant that I was able to help with both the practical transformation work as well as run the marketing for the new start-up. 
• Took the turnover from just under £1 million to over £6 million in 7 months.
• Wrote the first ever Marketing and Business Development Strategy.
• Carried out two large digital marketing campaigns that brought in a total of £1.2 million.
• Helped to plan all local government digital transformation projects and was responsible for writing all tender documents.
• Put together new tender and pitch documents which resulted in a 90% win of all contracts.
• Was asked to contribute to the Sunday Telegraph’s E-gov report 
• Took one product from conception, through the research and development phase and right to launch.  It took approximately £100,000 of orders in the first week.
• Was responsible for the go to market plan of another product.
• Did all of this with a marketing spend of just £25,000.

Employer: South Cambridgeshire District Council

Job title: Senior Web and Graphics Officer

Employed from: 20-02-2012 to August 2013 (Temporary contract ending August 2013)

Key Achievements:

• My role was to coordinate the channel shift project.  I was responsible for the development of new digital tools and a web portal to help residents self serve, meaning significant cost savings could be made by the council. 
• Responsible for the procurement, build and launch of the council’s new web portal.
• The portal was built as a result of my resident focus groups and market research.
• Introduced software to convert all council forms e.g. benefits application forms, to online versions saving the council over £390,000 a year
• Introduced new planning, building control and environmental services software that allowed departments to work remotely off Ipads, while also integrating with the customer facing digital portal, saving the council over £750,000 a year. 
• Worked to implement a new Sharepoint based document management and CRM
• Chaired the digital transformation group, a monthly discussion forum with Senior Management of the council and the relevant portfolio holder.  
• My transformation project received national attention and was featured as an example of digital innovation in the public sector by the Daily Telegraph.
• Was asked to speak at four different conferences on our digital transformation project and how I got buy in from the staff and residents.
• Drew up the organisation’s first ever Social Media Strategy and Digital Marketing Strategy to promote the switch campaign.
• After the new portal was completed and as a result of my digital switch campaigns, the number of people using digital channels to interact with the council went from 23% to 49% in just 6 months.
• Responsible for the procurement, build and launch of the council’s new intranet.
• Managed a budget of £250,000 and a team of 4.  

Employer: Bauer Media

Job title: Editor-in-Chief of Horse Deals (Chief Executive level role)

Employed from: 06-12-2010 to 19-02-2012 (Left to return to the public sector)

Key Achievements: 

• Was essentially Chief Executive of the Horse Deals brand
• Managed the editorial, marketing, advertising, sales and staffing activity.  Had a budget of £1.2 million and a team of 42, 12 of which worked remotely.
• Ran an additional £2 million worth of special projects which included new product launches and the build of a custom CRM system. 
• Introduced a wide range of commercial ideas and products including; Insurance comparison, an online shop, customer reviews, customer microsites and new advertising packages.
• Profit margin went up by 23% during my time there. 
• Website visitors increased by 25,000 month-on-month due to my Content Marketing Strategy.
• Responsible for the production of the Horse Deals magazine which included writing articles, taking photographs, editing work written by the freelance writers, managing the design, managing the printing schedule and ensuring all deadlines were met.

Older Employment

Employer: Cambridgeshire Constabulary

Job title: Digital Communications Officer

Employed from: 29-03-2010 to 06-12-2010 (Temporary maternity cover)

Employer: Cambridgeshire County Council

Job title: Corporate Policy Officer

Employed from: 01-01-2009 to 28-03-2010 

Employer: South Cambridgeshire District Council

Job title: Policy and Projects Officer

Employed from: 09-09-2006 to 31-12-2009